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Affordable Luxury Experience: Compared to traditional luxury brands, EMO's Dog Tooth Bags are more budget-friendly while offering equally unique designs, catering to young consumers' desire for "premium style at an accessible price."
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Strong Social Appeal: Graffiti prints, limited editions, and other designs have sparked trends on platforms like Instagram and Xiaohongshu, making the bags a must-have "social currency" for young people to express their individuality.
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Fusion of Korean & Chinese Design: The brand blends Korean trends with Chinese market preferences, constantly innovating its collections. Additionally, endorsements by Korean celebrities like Krystal Jung have further boosted its popularity and influence in both markets.