EMO's first retail store was established in South Korea. Brand founder Rose Wong introduced the label to China in 2017. With a keen eye for fashion and taste, the founder firmly believes that every woman should showcase her unique charm and style. Driven by a passion for design and an innovative spirit, the brand continuously explores distinctive design styles. To ensure the uniqueness and individuality of its products, EMO has consistently dedicated itself to securing design copyrights and patents, resulting in countless classic hit products.  

The brand utilizes PVC material, reflecting not only a commitment to quality but also a focus on environmental sustainability. EMO understands that quality and eco-friendliness are equally important, which is why it insists on using high-quality materials to craft its bags. This ensures both durability and alignment with modern demands for environmental responsibility.  

EMO's mission is to provide every woman with the opportunity to express her personal style, allowing her to radiate unique charm in everyday life. Whether in professional settings or casual moments, EMO's bags perfectly complement a fashionable and individualistic atmosphere. With exquisite craftsmanship and distinctive designs, EMO has won the admiration of countless women who pursue both sophistication and style.